You can only have a limited amount of business partners of a specific type. You can see the current limit when you try to add a new business partner.

You can increase the Limit for your Businesspartner later in the game in the textile research lab.

In addition there is also a limit on how many business partners you can have overall:
You can see your current global Business partner limit in the trade center.
  • Click on the "trade center" button to open the trade center
  • You can see the global limit on top of the screen now